Schema and Structured Data
Structured data is code on a web page that states its facts in a form search engines can read directly: who the business is, where it is, when it is open, what a product costs. Our schema and structured data service adds that code correctly, keeps it accurate and checks how Google reads it. At OnlyaClick it is part of our SEO services.
You get markup that matches what visitors actually see, tested before release and monitored after it.
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What Structured Data Is
A visitor reads your page and understands it. A search engine has to work it out. Structured data removes the guesswork by labelling the important facts with the shared schema.org vocabulary: your business name, address, phone number and opening hours, the services or products you offer, prices and availability, and who wrote an article and when. The labels sit in a block of code that visitors never see.
Google recommends the JSON-LD format where a site allows it. It says structured data can make a page eligible for richer search results, and also that it does not guarantee those results will appear, even when the markup is correct. We say the same thing on the first call.
Who It Is For
Local businesses whose address, phone number and hours need to be stated the same way everywhere. Online stores with product, price and stock information. Law firms, medical practices and other professional firms whose services, people and articles should be clearly identified. And any business whose site carries markup that a plugin or theme added years ago and nobody has checked since.
It is also a good fit when Search Console is reporting structured data errors, or when a site is being rebuilt and the markup should be planned into the templates instead of patched on afterwards.
What the Engagement Includes
An audit of the markup you have now
A crawl of every template to see what structured data is already there, which plugin or theme writes it, where it is duplicated or contradicts itself, and what Search Console reports as errors.
A markup plan by page type
The right types for each template: Organization on the home page, LocalBusiness for each location, Product on product pages, Article on blog posts, BreadcrumbList for site navigation, and other types only where the content really supports them.
Implementation from one source
JSON-LD written by your SEO plugin, your theme or your platform, set up so it updates when the content changes. Hand-pasted code blocks drift out of date the first time someone edits your hours.
Accuracy checks
Google’s guidelines say not to mark up content that readers cannot see, so we check that the markup states what the page actually shows. One common mistake is review markup about your own business: Google’s LocalBusiness documentation limits review properties to sites that collect reviews about other businesses.
Validation and monitoring
Every template tested in Google’s Rich Results Test before release, then watched in the rich result status reports in Search Console after it.
How It Works, Step by Step
1. Consultation. We learn what you sell, where you sell it, which platform your site runs on and who maintains it.
2. Audit. We review the markup on every template and report errors, duplicates, inaccurate facts and page types with no markup at all.
3. Plan. You get a written list of the types and properties for each template, for your approval before anything changes.
4. Build and test. We implement the markup, on a staging copy where one exists, and validate each template.
5. Release and monitor. We publish the changes, ask Google to recrawl the key pages, watch the reports, and review the markup again whenever Google changes which features it supports.
How to Measure the Results
Valid items in Search Console: the count of valid items in each rich result status report going up, and errors going down to zero.
Rich result appearances: where Google does show an enhanced result, the Search appearance filter in the Search Console performance report shows its impressions and clicks.
Click-through rate: clicks divided by impressions on the marked-up pages, compared with the weeks before the change.
Accuracy: hours, phone numbers and prices in the markup matching the page and your Google Business Profile, checked again after every content update.
Google changes which enhanced results it shows. In 2025 it retired several structured data features, and it stopped showing FAQ rich results in May 2026. Markup added only to win a display feature can lose its value overnight. Markup that describes your business accurately keeps doing its main job, which is helping search engines understand the page. That is why we build for accuracy first.
How It Connects to Our Other Services
Schema and structured data is part of our SEO services. Structured data errors are one of the things every technical SEO audit looks for, and this service is how they get fixed properly. LocalBusiness markup that matches your Business Profile is part of local SEO, and clear, consistent facts in your markup support our AEO and AI search optimization work, alongside content that answers real questions.
Schema and Structured Data Questions
Will schema markup improve our rankings?
Google describes structured data as a way to help it understand a page and to make the page eligible for richer results. It does not promise a ranking boost, and neither do we. The value is accurate information about your business and better looking listings where Google chooses to show them.
Is FAQ schema still worth adding?
Not to win a rich result. Google stopped showing FAQ rich results in Search starting May 7, 2026. FAQ markup that matches questions and answers visible on the page is still valid schema.org markup, but we would not add it expecting your listing to look different.
Our SEO plugin already adds schema. Do we need more?
Often the plugin covers the basics. The usual problems are a theme and a plugin both writing markup for the same page, default settings that describe the business wrongly, and page types the plugin does not cover. An audit shows which of these apply to your site.
Book a Schema Consultation
Send us your website address and tell us what you sell and where. We will look at the structured data on your site today and tell you plainly what is worth fixing and what can be left alone.