The digital marketing news that matters this week — Google, AI search, social and ads — explained for business owners and marketers, with what to do next.
AI Search · For business owners
Google is adding more links to AI answers and testing a section for official sites, while its AI starts describing local businesses itself. Your website has to be the source it trusts.
Websites & Tools
Google Business Profile
Google Business Profile
Google brought back post view counts, is testing a higher spot for posts on the local panel, and now removes posts with unverified contact details.
Paid Ads
Since October 12, Google can turn the offers on your website into promotion assets for local Search and Performance Max campaigns. Here is how to check what it is showing.
AI Search
From October 8 to 15, many ChatGPT clicks arrived untagged and were counted as Direct. A fix is rolling out, but the episode exposes how fragile AI attribution is.
Websites & Tools
Google Business Profile
Websites & Tools
Google Business Profile
Social Media Today · 6 hours ago
Meta offers creative ad targeting for specific audiencesSocial Media Today · 6 hours ago
Meta adds users and revenue as AI costs climbSearch Engine Journal · 7 hours ago
UpdraftPlus WordPress Plugin Security Breach Enables Backdoor Attacks via @sejournal, @martinibusterSearch Engine Journal · 8 hours ago
Google Reminds Sites To Serve A 503 During PHP Patch Downtime via @sejournal, @MattGSouthernSearch Engine Roundtable · 11 hours ago
Google On robots.txt Rules For AI Crawlers, Emojis, International URLs & MoreSearch Engine Roundtable · 13 hours ago
Google On Taking Sites Down When Fixing The Emergency PHP Exploit - PHP2ShellOwn a local business?
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