The digital marketing news that matters this week — Google, AI search, social and ads — explained for business owners and marketers, with what to do next.
AI Search · For business owners
Google is adding more links to AI answers and testing a section for official sites, while its AI starts describing local businesses itself. Your website has to be the source it trusts.
Google Business Profile
Paid Ads
Expanded acquisition, retention and value controls are rolling out across more campaign types. For marketers, the first job is checking account access and deciding which customers deserve priority.
Google Business Profile
Google is testing a shared workspace for business profiles and connected marketing tools. Access is limited, and owners can still manage their profiles through Search and Maps.
Websites & Tools
PHP's October 21 emergency release fixes two critical flaws that affect most of the web, WordPress included. Here's how to check your site and what to ask your host.
Social Media
From October 30, running a Facebook Page or Instagram business profile means agreeing to let Meta crawl your website. Here is what changed and what to review first.
SEO
Google's fourth spam update of the year ran almost 14 days, far longer than the others. Here's how to tell if it touched your site and what to fix.
Google Business Profile
Google now freezes new reviews when it detects a spam spike, has put full review lists behind a Maps sign-in, and says appeals have no timeframe.
Google Business Profile
Google brought back post view counts, is testing a higher spot for posts on the local panel, and now removes posts with unverified contact details.
Google Business Profile
Google Business Profile
Websites & Tools
Websites & Tools
Search Engine Journal · 32 minutes ago
Google Ads Gives You More Channel Control – But Not As Much As You Think via @sejournal, @brookeosmundsonSearch Engine Roundtable · 1 hour ago
Google Ads Brand Lists Global Brand LibrarySearch Engine Roundtable · 13 hours ago
Google Loses Another Round in Legal Battle Against SerpApi Over ScrapingSocial Media Today · 14 hours ago
X adds video clippingSocial Media Today · 14 hours ago
YouTube shares insight into EU creator concernsSearch Engine Journal · 18 hours ago
Meta Paused Its New Business Terms, And Businesses Should Plan As If It Never Gets Better via @sejournal, @slobodanmanicOwn a local business?
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